World Gold Council

Founded in 1987, the World Gold Council is an organization formed and funded by the world's leading gold mining companies with the aim of stimulating and maximizing the demand for, and holding of, gold by consumers, investors, industry, and the official sector. As well as undertaking marketing initiatives to drive demand, the World Gold Council is also instrumental in working to lower regulatory barriers to the widespread ownership of gold products, helping to develop distribution systems and promoting the role of gold as a reserve asset in the official sector.

The World Gold Council is set up by the worldwide gold mining industry to stimulate demand for gold - both to defend existing gold consumption and to maximise potential growth. In addition to its gold jewellery and investment promotional activities, the World Gold Council maintains a specialist programme to encourage the greatest possible use of gold in industry.

The Council co-sponsors research in the development of new uses of gold, or of new products containing gold, in dentistry, jewellery, and technical scientific components. The World Gold Council continually monitors scientific and technical information relevant to the use of gold industry.
Successful projects supported by industry in the post have led, for example, to the development of a very high cartage gold alloy (containing 99% gold) for jewellery manufacture.
Dentists and dental laboratories for its ease of use and for its very high level of biological compatibility with human tissue prefer gold.

To enhance and protect the image of gold as an industrial metal, topical information concerning gold and its industrial applications is disseminated by the publication of Gold Bulletin, incorporating Gold Patent Digest. Gold Technology is another regular technical publication produced by the Council's European Division.